North East councils pilot national recruitment campaign

North East councils pilot national recruitment campaign

North East local authorities are at the forefront of a new campaign to encourage people to make a difference where they live with a career in local government.

Launched in January, the campaign aims to enhance the good work councils and combined authorities are doing in the region to attract talent by encouraging individuals to find out how they can have a role working in one of the hundreds of services used by and relied upon by communities every day, ranging from adult and children’s services to planning, environmental health, libraries and leisure centres.

Initially piloted by local authorities in the North East of England and spread out over five weeks, the ambition is for the campaign to be expanded to the rest of the country, inspiring people of different ages and backgrounds to see what difference they can make to their local area. The campaign has been developed with the North East Regional Employers’ Association (NEREO) and local authorities in the region.

More than 9 in 10 councils across the country are experiencing staff recruitment and retention difficulties as demand for services continues to rise, highlighting the vital need to attract more people into the workforce.

Supported by major advertising on billboards, radio and social media, the campaign will highlight the infinite variety of roles on offer and the exciting opportunities to develop a career in local government, promote what a difference people can make, while also complementing local authorities’ own recruitment activity.

You can find out more about this exciting campaign on the LGA website and www.northeastjobs.org.uk. If you wish to speak to a local authority taking part in the campaign, please contact:

• Darlington: communications@darlington.gov.uk
• Durham: press@durham.gov.uk
• Gateshead: communications@gateshead.gov.uk
• Hartlepool: communications@hartlepool.gov.uk
• Middlesbrough: marketing@middlesbrough.gov.uk
• Newcastle: press.office@newcastle.gov.uk
• Northumberland: communications@northumberland.gov.uk
• North Tyneside: commsteam@northtyneside.gov.uk
• Redcar & Cleveland: communications@redcar-cleveland.gov.uk
• South Tyneside: communications@southtyneside.gov.uk
• Stockton: communications@stockton.gov.uk
• Sunderland: media@sunderland.gov.uk
• North of Tyne CA: communications@northoftyne-ca.gov.uk
• Tees Valley CA: media@teesvalley-ca.gov.uk
• Local Government Association (LGA): media.office@local.gov.uk